One of the beautiful parts of Sitecore is that it doesn’t force you into a particular implementation pattern. You can build websites as small and simple as you like, or as large and complex as you need. You can have a single website driven by the CMS, or dozens hosted out of the same installation.continue
Building a CMS implementation, teams focus on numerous deliverables – building the user journeys, crafting a beautiful and engaging design and user experience, building and testing editable pages and components, writing the perfect content to tell our story…then we launch – and we’re done, right?
Well, no. At Brainjocks, we’ve built our legacy on looking into the future of each project and teaching our clients not just how to manage content, but more so how to leverage the CMS as an asset that brings continuous value, learning and maturity to the marketing team.
In this article, we discuss what success of a CMS implementation should consider – from the marketing operations perspective.continue
Responsive Web Design (RWD) offers a cost effective, high quality and easily managed delivery of content to a variety of devices.
Many teams build sites in RWD by using custom or popular responsive frameworks like Twitter Bootstrap or Foundation Zurb. But how can we combine the responsive design goodness with an intuitive content authoring experience in Sitecore?continue
In part 1 of this series, we discussed how personalization rules can be embedded within Snippets, and where ever those Snippets are added to pages, those personalization rules will execute. This is handy when you are personalizing pieces of global elements such content that appears within main navigation or footers.
In part 2, we introduced the concept of macro personalization and how we can “swap out” Snippets added to a page to personalize the entire Snippet – which is great when you are personalizing more complex items like carousels, tabsets, accordions, or if you wish to change out global elements and literally swap the entire header or footer based on a personalization condition.
So this part gets really interesting.continue
In part 1 of this series, we discussed how personalization in Sitecore can be embedded within a Snippet to create personalization rules that are used within global (or reusable) elements like headers or footers. In part 2, we will now discuss how Snippets create a whole new type of personalization in Sitecore – macro personalization.
This is cool.continue
What is a Snippet?
Snippets provide some much needed functionality within the Sitecore CMS.
If you’re not familiar with Snippets, they allow content editors to design and create “reusable page fragments” (or in atomic design terminology organisms) that can be used and reused within pages of your Sitecore site.continue