Brian Beckham
I am the President and CEO of BrainJocks. As a Sitecore MVP, I spend most of my time consulting and architecting software solutions for enterprise-level Sitecore projects.

Building a CMS implementation, teams focus on numerous deliverables – building the user journeys, crafting a beautiful and engaging design and user experience, building and testing editable pages and components, writing the perfect content to tell our story…then we launch – and we’re done, right?

Well, no.  At Brainjocks, we’ve built our legacy on looking into the future of each project and teaching our clients not just how to manage content, but more so how to leverage the CMS as an asset that brings continuous value, learning and maturity to the marketing team.

In this article, we discuss what success of a CMS implementation should consider – from the marketing operations perspective.

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Responsive Web Design (RWD) offers a cost effective, high quality and easily managed delivery of content to a variety of devices.

Many teams build sites in RWD by using custom or popular responsive frameworks like Twitter Bootstrap or Foundation Zurb. But how can we combine the responsive design goodness with an intuitive content authoring experience in Sitecore?

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In part 1 of this series, we discussed how personalization rules can be embedded within Snippets, and where ever those Snippets are added to pages, those personalization rules will execute.  This is handy when you are personalizing pieces of global elements such content that appears within main navigation or footers.

In part 2, we introduced the concept of macro personalization and how we can “swap out” Snippets added to a page to personalize the entire Snippet – which is great when you are personalizing more complex items like carousels, tabsets, accordions, or if you wish to change out global elements and literally swap the entire header or footer based on a personalization condition.

So this part gets really interesting.

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